Facebook considers giving up and becoming TikTok
Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.
Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok — changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a “reimagined experience” later this year that will put a subset of users into a “full-screen video the moment they open the app.”
This experimental view will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year. These tests are driven by Facebook observing that “video is where conversations are happening, communities are forming, and even commerce is starting to take place” — placing Meta’s original social media platform at...
Copyright of this story solely belongs to theverge.com. To see the full text click HERE
