Exotel powers India’s first fully Agentic AI voice call
Exotel unveiled India’s first AI-initiated customer experience (CX) call, marking a major step forward in the evolution of enterprise voice AI. Created through natural-language instructions using Exotel’s Model Context Protocol (MCP) framework, the AI agent was able to place calls, hold conversations, take actions, and update business systems without requiring code, workflows, or pre-configured scripts.
Using Exotel MCP (Model Context Protocol), the open standard that allows AI assistants to interact with external tools and systems; enterprises can describe the tasks a voice agent needs to perform in plain language to their preferred choice of AI assistant such as Claude. The system can then create and configure a voice agent, define conversation parameters, determine the most suitable interaction style, and deploy it across customer engagement workflows. Once live, the agent can place and receive calls, conduct conversations, update enterprise systems, and route exceptions to human teams when required.
“Every major shift...
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