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Exclusive: 'We’re not going to compete on price' says Insta360 co-founder, but the Luna vlogging camera looks set to rival DJI with premium and exclusive features

Insta360 invited me to a hands-on event for its upcoming Luna Pro and Luna Ultra vlogging cameras, during which time I had the opportunity to test the dual-lens Ultra version and speak with the 360 camera manufacturer's co-founder, Max Richter.

I quizzed Max on everything from branching out into a new market dominated by DJI, to what Insta360's competitive advantages are and how a surprising number of Insta360 fans are using their action cams for photography.

There's still a lot we don't know about the Luna cameras ahead of their full unveil, and I'm restricted with what I can share because of a staggered embargo. Nonetheless, my conversation with Max shed a little light on where the innovative camera manufacturer is heading.

Rivalling DJI

Insta360 and DJI are launching new action cameras and compact video cameras at breakneck speed, seemingly leaving the likes of GoPro behind when it comes...

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Inside CEAT’s digital core: Debashish Roy on turning AI from enabler to business driver

Not every digital transformation story starts in a boardroom. CEAT’s began on the factory floor — when plant operators stopped waiting for the digital team to push AI adoption, and started asking, “Where else can we apply this?” That shift in mindset is at the heart of a remarkable journey

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The 23 Best Prime Day Deals Under $100 in 2026

Jun 25, 2026 6:44 AM Times are hard in 2026. These Amazon Prime Day deals under $100 on earbuds, Kindles, and other tested products should help make life just a little bit easier. Courtesy of Anker Amazon Prime Day June 2026 All products featured on WIRED are independently selected

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This Buy-It-For-Life Coffee Maker Just Won Prime Day

Go to any home in Scandinavia. Look on the counter. There, you will find a majestic coffee maker that has probably lived on that home's counter for as long as your host has been an adult. That magical device is called a Moccamaster. It will make you some

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ZTE showcases full-stack AI capabilities at MWC Shanghai 2026, empowering new era of token operations

ZTE showcased the TCO-optimal AI factory, an AIOS-powered ecosystem spanning scenario-based applications and innovative terminals, and cutting-edge breakthroughs in AI-driven networks at MWC Shanghai 2026. Through the extreme synergy across computing, network, storage, energy, and software, as well as system-level architecture innovations, ZTE fully unlocked new momentum for token operations.

Rivalling DJI

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Inside CEAT’s digital core: Debashish Roy on turning AI from enabler to business driver

The 23 Best Prime Day Deals Under $100 in 2026

This Buy-It-For-Life Coffee Maker Just Won Prime Day

ZTE showcases full-stack AI capabilities at MWC Shanghai 2026, empowering new era of token operations