Inside CEAT’s digital core: Debashish Roy on turning AI from enabler to business driver
Not every digital transformation story starts in a boardroom. CEAT’s began on the factory floor — when plant operators stopped waiting for the digital team to push AI adoption, and started asking, “Where else can we apply this?”
That shift in mindset is at the heart of a remarkable journey that has taken CEAT’s Chennai plant into the World Economic Forum’s Global Lighthouse Network — a recognition reserved for the world’s most advanced manufacturing facilities. Behind that milestone is a deliberate, KPI-driven approach to AI: platforms like IntelliAIMix optimizing compound mixing in real time, computer vision systems catching defects before they become costly rejections, and predictive maintenance replacing guesswork with machine-health data.
We sat down with Debashish Roy, Chief Digital Transformation Officer at CEAT,to understand how AI moved from a support function to a core business driver — cutting energy-related conversion costs by 20%, accelerating new product development by...
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