Exclusive: Disney Store is testing an AI shopping assistant that could change how you shop
- Disney Store is beta testing a new AI Personal Shopping Assistant
- The conversational tool can recommend products, gifts, and other items
- I tried it early, and it's very knowledgeable about Disney's universes
If you've used the Disney Store app recently, you'll know it’s been getting a steady stream of updates over the past few months — from push notifications for limited-edition drops to a faster, easier-to-navigate interface.
Now Disney Store is taking another step forward with a feature designed to make finding the right product feel a little more intuitive — and we have an exclusive first look. It’s dubbed the Disney Store AI Personal Shopping Assistant, and it’s a conversational AI shopping tool built directly into the app. It lets users describe what they’re looking for in natural language rather than relying on traditional keyword search, though the standard search experience will remain in the app.
The shopping assistant...
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