'Everyone else is selling parts — we’re selling the full end-to-end system': Microsoft is allegedly telling its salespeople to take the fight to OpenAI and Anthropic

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  • Microsoft sees itself as cheaper and more effective at bundling the full stack
  • The company is clearly pushing its own internal models
  • Claude also slated for being slower and less accurate

Microsoft is reportedly teaching sales workers how to compare the company's AI offerings to rival companies like OpenAI and Anthropic.

Per Bloombergreporting, the company's sales staff are being told to emphasize benefits like efficiency and cost advantages when using Microsoft's offerings, which offer a much fuller picture than just the models and tools, extending to compute and other workflow tools.

"Everyone else is selling parts – we’re selling the full end-to-end system," EVP Jay Parikh reportedly told workers. "That’s the story that we all need to get out there and tell in FY27."

Microsoft sales teams up the ante against OpenAI, Anthropic

Clearly, the company wants customers to see the combination of its own models and third-party models,...

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