Everyone Can Build An App Now - Nobody Can Get Their First 100 Users

The hard part of shipping used to be building the thing. That part is over. Where I live, what replaced it is trust inside WhatsApp groups, and I am building a marketplace for exactly that.

A friend showed me his app last month. He had built it in a weekend, mostly by prompting, and it was good. Clean, fast, solved a real problem. I asked him how many people were using it. He went quiet, then said, "My brother, that is the issue."

I have had some version of that conversation almost every month this year. Someone in Accra builds something genuinely good, faster and cheaper than was possible a year ago, because AI now writes most of the code and lays out most of the screens. One person, one weekend, then finally a real product. Then nothing. No users, and no idea how to get them.

We spent a...

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