Everybody needs good neighbors, but does everyone need Neighborhood Intelligence? Bed, Bath & Beyond ditched again in another omni-channel makeover
One of the longest-running omni-channel transformation sagas we’ve tracked on diginomica over the years takes another unexpected turn next week when Bed, Bath & Beyond vanishes as a name from the US retail landscape, replaced by something pitched as Neighborhood Intelligence,
Given that it's less than a year since the brand was dug up and brought back from beyond the grave, it’s a turn of events that should come as a shock in many respects. But such is the tortured tale of Bed, Bath & Beyond's fall from grace that it feels more like an end-of-episode twist in the tale of a TV show that has, critics might suggest, jumped the proverbial shark once too often.
Stretching that analogy to breaking point, there are essentially two seasons of Bed, Bath & Beyond - the long-running classic, essentially bricks-and-mortar, version that ran from 1987 to 2023 before cancellation, then 'Bed, Bath...
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