Employee engagement is a problem, and businesses need a creative solution
Despite living in an age of seamless connectivity, our workplaces have never been more disconnected.
Not literally, of course. We are surrounded by relentless barrage of message pings, overflowing email inboxes, and the ability to speak to anyone, anywhere, instantly. But beneath this surface-level digital noise is a crisis: winning and retaining people’s attention.
According to a recent Gallup poll, global employee engagement has cratered to just 20%, its lowest level since 2020. To some this may seem like a soft HR metric, but it is in fact a hard financial reality with a tangible economic impact. In 2025 alone, this engagement deficit is estimated to have erased $10 trillion from the global economy in lost productivity.
CEO of Vizrt.
These figures tell us that traditional corporate communication is failing. If you can’t command the attention of your employees, you can’t execute strategy, align culture, or drive transformation....
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