Elon Musk's APR Energy Acquisition Has an SEO Problem - Here's the Fix
In July 2026, the FTC published a filing that revealed Elon Musk acquired APR Energy, a Jacksonville-based mobile power company. The deal was estimated at over $1 billion.
The acquisition has been heavily reported by now, with journalists covering the angle of why the man who built Tesla spent billions on fossil fuel turbines (the answer, apparently, is to power his AI data centres). But when you visit APR Energy’s website, you meet a 403 Forbidden error; the site is inaccessible even though the servers are running.
The reasons are likely optics since there’s little upside for Elon Musk to draw attention to the acquisition or business.
Regardless of the reason, the result is that APR Energy’s website is gone, and so is everything it had built in search. For Musk, organic traffic was never going to be the point of this acquisition.
But what if it were?
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