Ducati is celebrating its 100th anniversary by launching a $2,000 Nespresso machine — and it's even stranger…
- Ducati's new coffee maker celebrates "100 years of Italian engineering"
- The machine takes Nespresso pods, and is made by a Swiss company
- It's available to pre-order now for about $2,000 / £1,500 / AU$2,800
To mark its 100th anniversary, motorcycle brand Ducati has launched a premium espresso machine bedecked with dials and badges. At first glance it's a fun novelty, but one that makes sense — Italy is the home of espresso, after all — but the closer you look, the stranger it gets.
First of all, despite its size and heft, the Ducati Barista M3 1926 Limited Edition Carbon Fiber (as it's catchily named) isn't a manual espresso machine, or a super automatic. It doesn't use fresh beans at all. Instead, it uses Nespresso Original pods. Those can be fine, if you choose the right ones, but aren't the typical choice for coffee connoisseurs.
Secondly, the company that...
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