Dreamforce 2026 - how PwC’s alliance with Salesforce pays a workforce dividend by taking AI to the customer edge
Many enterprises are getting stuck with their AI deployments, unable to see the value of moving forward with investment, yet too worried about losing out to competitors to cut losses. PwC thinks that the problem lies with applying AI to existing processes, rather than using it to power workflows in new reimagined ways.
For example, consumers aren't waiting for companies to figure out AI, they're already using it to research products, compare options and make purchasing decisions. Yet many companies are still deploying AI inside marketing, sales, commerce, pricing and service structures designed for a different era.
At Dreamforce I was able to talk with Ian Kahn Principal, US and Global Customer and Commercial Excellence Platform Leader, PwC US and Preet Takkar, Principal, US and Global Salesforce Leader, PwC US.
You are stuck if you are just running an LLM
They explained that a group of early leaders have emerged...
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