Don’t follow the herd on AI cost optimization – control compute this way

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Remember Tokenmaxxing? Just some months ago, reports of tech companies tracking and gamifying token usage as a measure of employees as AI ‘power users’ caught global attention. There’s been an 180-degree turn since. The gradual pivot from experimentation to at-scale deployment of AI agents comes with a bigger bill. Uber bemoaned blowing its entire AI budget for 2026 in four months.

Chief Product Officer at Alteryx.

This has led many to talk up the idea of model routing and leveraging open source models to optimize AI spending. Excitement around new Chinese models, like Kimi K3, offering cut-price access to near-frontier capabilities has fueled the enthusiasm.

Targeting which models are used for which work is a legitimate way to optimize AI costs. But it’s narrow-focused when used in isolation. Organizations lacking the discipline to define when an LLMshould be used, and where running data processing makes sense elsewhere, are guaranteed...

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