Deepfakes are eroding trust: Why verification tools are essential

We hear it a lot: there’s a trust crisis because we no longer know whether what we see or hear online is real.

A crisis is a sudden rupture in the ordinary workings of life, during which the mechanisms that keep society coherent are exposed as inadequate or deliberately corrupted.

But the thing about crises is that you must know you’re in one to call it that. There’s no such thing as an unknowing crisis, unless you count midlife, and then only with the benefit of hindsight.

Right now, most of us are too wrapped up in the demands of our daily lives to second-guess our news feeds, social mediatimelines, or that voice note from a “work colleague.” Unless we’ve been directly targeted by deepfake technology, we aren’t aware of danger, nor of how quickly that danger is cannibalizing the social contexts we rely on. That unawareness is the...

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