TECH NEWS

David Ellison says AI could be the ‘biggest creative unlock in modern history’

Paramount Skydance’s CEO compared AI to CGI, but said it ‘will never be a replacement’ for artists.

by Stevie Bonifield

Nov 10, 2026, 12:28 AM UTC

Image: Variety via Getty Images

Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.

During Paramount Skydance’s latest earnings call, CEO David Ellison said “it’s hard to imagine” AI won’t have a bigger impact on the film industry than CGI. In response to a question about the company’s outlook for AI, Ellison said:

“I think when you zoom out and look at production, AI really has the potential to be the biggest creative unlock in modern history. The last time we saw anything close to this was really the, you know, advent of CGI and digital composites in the early 90s. That technology gave birth to...

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