Content Relevance : The Invisible Product Series
Seven Essays on Ranking, Relevance, and the Future of Discovery
Series thesis
Every social or entertainment product makes a promise about what deserves a person's attention. Ranking is where that promise becomes executable.
This series argues that relevance is not simply the probability of a click, view, or like. It is a product judgment about the right content, person, or conversation for a particular user, in a particular context, with an acceptable set of consequences—for the user, creators, the platform, and the culture that forms around it.
I came to this view after working across ranking and relevance problems in comments, Stories, Notes, sharing, advertising, and discovery. These surfaces may share models and infrastructure, but they do not share the same definition of value. A comment ranker should help someone understand or join a conversation. A Stories tray should help someone keep up with people they care about. A sharing...
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