Cloudflare teams up with Chrome, Edge, and Firefox to tackle bot traffic without CAPTCHAs
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In brief: Cloudflare is working with the makers of Chrome, Edge, and Firefox on a new way for websites to tell whether incoming traffic is legitimate – without resorting to the usual mix of CAPTCHAs, logins, and extra tracking. The system is called Private Access Control Tokens, or PACT, and it arrives at a time when bots have surpassed human traffic online.
Cloudflare says it's developing the protocol with Mozilla, Google, Microsoft, and Shopify, with the group planning to submit it for standardization.
The basic idea is that sites with strong knowledge of "personhood" can issue anonymous tokens. A user's browser can then present those tokens elsewhere as proof that a human is involved, or that an automated agent is acting on behalf of one, without revealing the person's identity or browsing history.
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