Celonis turns its platform on its head with Context Model and Ikigai Labs deal - pitching itself as enterprise AI's 'voice of reason'

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Celonis, the process intelligence vendor, today announced the launch of the Celonis Context Model (CCM) and a definitive agreement to acquire Ikigai Labs, an MIT-founded AI decision intelligence company. The deal brings Ikigai's Large Graphical Model technology - patented MIT research focused on tabular and time-series data, planning, simulation, and forecasting - into the Celonis platform. As part of the agreement, MIT will become a shareholder in Celonis, and Ikigai co-founder Devavrat Shah will join as Chief Scientist, Enterprise AI.

The headline news is of course the launch of the Context Model itself, which Celonis is positioning as a new layer in the enterprise technology stack. The vendor is arguing that AI agents and automation cannot deliver value unless they understand how a business actually runs - and that the operational ontology Celonis has built provides the only neutral, system-agnostic context for them to operate against.

However, what's also interesting...

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