Flipkart Tests Eat-in by Minutes Ahead of October Launch

The Walmart-owned e-commerce company is preparing to launch Eat-in by Minutes, a food delivery service that could compete with Zomato and Swiggy by offering restaurants lower commissions.

According to multiple reports, Flipkart has expanded internal testing in Bengaluru from a few hundred employees to more than 8,000. The company is reportedly targeting a public launch by the end of October 2026, with plans to expand to five or six cities before the year ends.

The proposed model could give restaurants another distribution channel. However, Flipkart will need to demonstrate that lower fees can attract both restaurants and customers without making deliveries financially difficult to sustain.

How Eat-in by Minutes Will Work

Flipkart is testing its food delivery service through a dedicated section within its existing shopping application.

The Eat-in by Minutes tab appears alongside Flipkart Minutes, the company's quick-commerce offering, and its travel booking services.

The service brings together restaurants...

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