Candy Crush generates nearly $1 billion annually, 14 years after launch
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Evergreen Candy Crush is one of the most successful and enduring mobile game franchises ever created. Launched by Swedish video game developer and publisher King in 2012, the original Candy Crush Saga quickly climbed the popularity charts on both Android and iOS. Nearly a decade and a half after its launch, it still boasts millions of users and generates billions of dollars in revenue.
In FY 2025, Candy Crush Saga reportedly generated $876.5 million in revenue, with most of it coming from in-app purchases. While that sounds impressive, it marks a slight dip from the previous six years, when the game generated more than $1 billion in annual revenue.
Candy Crush Saga follows a freemium model, meaning it's free to play, but players can purchase extra lives, boosters, and special passes to make...
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