Can Big Tech's 2030 climate goals survive the AI boom?
The year 2030 bears a lot of weight – not only does it mark the end of the current decade, but it marks a major turning point for sustainability across several industries and nearly all countries. Of most relevance for this discussion are the carbon, emission and water neutrality goals that global companies have set themselves.
By 2030, Google intends to reach net zero, Microsoft wants to become carbon negative and Apple wants to make its entire footprint carbon-neutral, but these are all goals that were set as far back as 2019 and 2020.
A lot has changed since then, and nobody could ever have imagined just how much generative AI was going to blow up when ChatGPT launched in late 2022, let alone the impact that agentic AI continues to have.
With 2030 previously envisioned as some sort of a finish line, that deadline is now under immense pressure...
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