Bumble Tried to Change Dating, but the Dating Market Forced It to Change Instead
Not even 24 hours after dating app Bumble announced it was getting rid of its trademark feature that requires women to make the first move, Robin H.’s inbox was already attracting unwanted attention.
“This guy responded to my prompt, and he wasn’t a person I would have swiped on. I can’t believe some of these men think we’re a match,” the 53-year-old social worker in Orlando, Florida, tells WIRED. “Men will swipe on anybody and see what sticks. And with this change, they are just going to be reaching out to everybody.” (Citing privacy concerns, Robin asked that WIRED not publish her full last name.)
Bumble, which hit the market in December 2014, staked its brand on challenging traditional heterosexual dating dynamics. “Whitney Wolfe Is Bringing Feminism to Your Phone,” an Austin Womanheadline exclaimed less than two years after launch. But the app’s sudden reversal last week suggests its...
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