Bumble now lets men make the first move

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Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 — but now the times they are a-changin’ for the dating app. Today, Bumble has announced a “global evolution to its signature conversation experience”: anyone can now send the first message, and the deadline to respond before the match expires has been extended from 24 hours to a 72-hour window.

“While women making the first move was a radical idea, being women-first was never about prescribing just one way to connect. It was about designing an experience with women’s needs in mind to create better outcomes for everyone,” Bumble founder and CEO Whitney Wolfe Herd said in a statement. “Today, our community is...

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