Bud Light Boycotters Are Still Waiting for Their ‘Woke-Free’ Beer

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more.

“Go woke, go broke” was a culture war rallying cry of the Biden years, with American conservatives waging battles against any corporate entity that dared to pay lip service to diversity or LGBTQ rights.

But customers of one successful anti-woke alternative brand later found their own wallets a bit lighter—with nothing to show for it.

In April 2023, at the height of a right-wing freakout over a sponsored Instagram post in which transgender actress and singer Dylan Mulvaney showed off a can of Bud Light with her face on it, a Georgia man named Seth Weathers smelled an opportunity to cash in. Conservatives were vowing to ditch the Budweiser brand and take their business elsewhere. (A tearful Kid Rock even filmed...

Copyright of this story solely belongs to www.wired.com. To see the full text click HERE