BRBito Wants You to Take a Break Without Becoming Another Attention-Hungry App
BRBito started from a familiar experience in our own remote work: getting deeply focused was rarely the hard part. The hard part was deciding when to interrupt that focus. You look up and an hour is gone… Then another. You know you should move, get some water, look away from the screen, or simply give your brain something different to do for a moment, but when you are already “in the zone,” taking a break can feel more like an interruption than a reward.
Our original question for Shipaton became: “Could taking a break feel less like an interruption, and more like a tiny moment you'd actually look forward to?” Six weeks later, that question had shaped everything from our user research and notifications to our visual design, technical architecture, and eventually, the way we chose to monetize the app.
We initially thought the problem was reminders
Our first...
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