Bravo is creating unscripted microdramas for the Peacock app
It’s about time that the microdrama trend has gone mainstream.
As microdrama apps like ReelShort and DramaBox quietly rake in billions, Peacock announced on Monday that’s launching two unscripted Bravo microdramas, which will stream on its app. These are vertical video series, with episodes around 60 to 90 seconds, are designed for a quick, TikTok-like viewing experience.
“Salon Confessionals with Madison LeCroy” will feature the “Southern Charm” star as she gives her clients a makeover while they tell her their most dramatic stories. “Campus Confidential: Miami” spotlights a group of college students including Georgia Gay, daughter of Heather Gay from “The Real Housewives of Salt Lake City.”
According to Peacock, this marks the first time that a major U.S. streaming platform has produced microdramas — and it was bound to happen.
First popularized in China, microdrama apps are poised to have a breakout year in the U.S. app market. According...
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