Bose acquires Skullcandy in surprise deal as it looks to attract younger headphone buyers
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What just happened? There's a good chance that a random pair of Skullcandy headphones available at any store these days carries a "Sound by Bose" badge on the box. While that's been the most visible sign of their partnership so far, the integration may soon get a lot deeper. Bose has now acquired Skullcandy outright from a fund managed by Mill Road Capital. Neither company has yet said how much the deal is worth, though Mill Road paid roughly $196.6 million when it took Skullcandy private back in 2016.
Bose plans to keep Skullcandy running as its own brand, and its headquarters will stay put in Park City, Utah. It will sit inside Bose's Premium Consumer Audio business, gaining access to Bose's technology, global distribution, and retail partners while holding on to its...
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