Bitly finds Marketers are struggling to act on performance data. Here’s how AI could close the visibility gap
Where do Marketers face the biggest challenges today? That’s a question link and QR code management platform Bitly wanted to look into. Its research culminated in The Marketing Visibility Report, which finds that Marketers are struggling to understand what’s working and how to drive better outcomes, such as stronger revenue, better Return On Investment (ROI), or more foot traffic to their retail shop.
These are pretty common questions for Marketers from all industries these days, especially with zero-click, dark social, dark funnel, and AI search kicking in big time. creating a visibility gap in their wake. When teams are spread across Marketing, managing different channels with different tools, measurement is tricky, and what tends to happen is that the focus shifts to what data is easiest to get access to and measure. It also doesn’t help that AI is supporting a growing volume of content and campaigns that makes...
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