Beyond Tokenmaxxing: the rising token tax on enterprise AI
During the first wave of AI adoption, much of that cost was effectively hidden from customers. AI came wrapped in subsidized pricing, generous allowances and a relentless focus on driving usage. The message was simple: use more AI.
In some organizations, usage itself has become the goal. The rise of concepts like "tokenmaxxing" took this to an extreme, celebrating volume over value and falsely equating outputs with outcomes.
Director of the AI Lab and Lead Scientist at Pegasystems.
But while tokenmaxxing may be a questionable habit that’s been widely exposed, it is not the biggest problem facing enterprise AI.
The bigger issue is the hidden token tax that comes with their use of gen AI and agentic AI capabilities in everyday operations.
The token tax is kicking in
Enterprises are already beginning to see the impact. Uber reportedly exhausted its planned 2026 AI budget by April, just four months into...
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