Beyond Digitalization: Why Cognitization Will Define the Next Era of Supply Chains
From Firefighting to Autonomous Flow with Agentic AI and Digital Workers
This article is based on the keynote address delivered by V. Srinivasa Rao (VSR), Chief Digital Advisor, CyberMedia Research (CMR), and Chairman & Managing Director, BT&BT, during CMR’s webinar, “Digital Supply Chain Transformation: From Reactive Firefighting to Continuous Autonomous Flow.”
For over two decades, enterprises have invested relentlessly in modernizing their supply chains. ERP systems integrated fragmented processes. IoT devices connected factories, warehouses and fleets. Analytics delivered unprecedented visibility into inventory, demand and logistics. Artificial Intelligence promised predictive insights that could anticipate disruptions before they occurred.
Yet despite these advances, one uncomfortable reality continues to define supply chain operations across industries. Most supply chains remain trapped in a perpetual cycle of firefighting: A delayed shipment. An unexpected surge in demand. A supplier unable to deliver. A weather disruption affecting transportation. A production line waiting for a single critical...
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