Behind every goal: the technology delivering the World Cup to billions
Every four years, football's best players are tested on the world's biggest stage.
Less visible is the test taking place behind the scenes.
As billions tune in, broadcasters and streaming platforms face their own high-stakes challenge: delivering seamless live experiences at a scale few events can match.
VP Media & Strategic Accounts, Brightcove.
FIFA estimates that around 5 billion people engaged with the 2022 World Cup, with the final alone reaching nearly 1.5 billion viewers worldwide.
In 2026, that audience has been presented with an even bigger tournament: 48 teams playing 104 matches across Canada, Mexico and the United States.
More than 54 million viewers across the three host countries watched their national teams' opening matches, while the United States' game against Paraguay drew a combined 27.5 million across FOX and Telemundo, the most-watched FIFA World Cup match ever broadcast in the country.
By the end of the group stage,...
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