TECH NEWS
As AI re-writes the rule books, legacy brands need to re-think marketing - time to be a pain in the proverbial, suggests Kraft Heinz's CMO
As AI makes its way into the enterprise mainstream, how do so-called legacy brands come to terms with the future direction that this implies? Can they keep up-to-date or will many of them give way to a new generation of replacements? Todd Kaplan is CMO of Kraft Heinz North America.