AssetPlus Launches Har Ghar MFD to Support India's Mutual Fund Distributors

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AssetPlus, a WealthTech startup, has launched Har Ghar MFD, a digital learning and knowledge platform designed to support aspiring and existing Mutual Fund Distributors (MFDs), as India's mutual fund industry looks to address a growing gap between investor participation and distributor availability.

The initiative was unveiled in Mumbai in the presence of senior leaders from the mutual fund industry, including Navneet Munot, Managing Director & CEO, HDFC AMC; Nilesh Shah, Managing Director, Kotak Mahindra AMC; Radhika Gupta, Managing Director & CEO, Edelweiss Mutual Fund; and Sunil Subramaniam, former Managing Director & CEO, Sundaram Mutual Fund.

Addressing a Growing Distribution Gap

India's mutual fund industry has expanded rapidly over the past few years. Industry assets have crossed ₹81 lakh crore, while monthly Systematic Investment Plan (SIP) inflows have reached nearly ₹31,000 crore. However, the number of registered mutual fund distributors remains relatively limited at around 1.8 lakh, creating a gap between...

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