Are we finally starting to trust agents? New report claims 74% 'trust a personal AI agent more than their best…
- Agentic AI trust is rising, and 9% will already let an agent complete a transaction or them
- Successful low-risk transactions hold the key to unlocking higher trust
- Physical stores and face-to-face interactions remain vital
New data from Accenture has claimed three in four (74%) consumers would trust a personal AI agent more than their best friend to make a purchase on their behalf, as the world gets to grips with the next generation of artificial intelligence.
The survey of more than 25,000 consumers across 16 countries uncovered some interesting trends concerning the tech, revealing that AI is now comparing, negotiating, deciding and even purchasing on behalf of human users.
Additionally, another 74% say they're now willing to allow AI agents to perform commerce-related tasks like negotiating deals, resolving customer service complaints, reordering products and managing subscription renewals.
Consumers are more trusting of AI agents now
While many consumers prefer to...
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