Back-to-School Shoppers Are Using More Tech Tools but Buying Fewer Tech Goods

A survey found that parents are increasingly going online to find deals in a tough economy.

3 min read

Back to school doesn't mean back to tech upgrades. As inflation rises without wage growth matching it, and consumer confidence worsens, parents are going online more to find deals, even if they aren't necessarily buying new tech products, according to Deloitte's 19th Back-to-School survey.

For the fourth straight year, back-to-school shoppers will spend less per child -- $557 -- as inflation continues to rise, and 57% of parents believe the economy will get worse in the second half of the year. That's the highest percentage since the onset of the COVID pandemic in 2020, the survey said.

And that spending will be lower on tech, averaging $417, down 16% from $498 last year. Conversely, parents will spend $323 on clothing, a 22% increase over last year's $264, as ...

Copyright of this story solely belongs to cnet.com. To see the full text click HERE