Apple’s real AI story isn’t Siri: it’s a 20-billion-parameter model that runs from your iPhone’s flash
The headline from Apple’s developer conference was a reborn Siri. The more interesting story sits underneath it: the AI models Apple built to run the thing, one of which is far too big to fit in an iPhone’s memory, yet runs on the device anyway.
In a technical post published alongside WWDC, Apple detailed the third generation of its Apple Foundation Models, a family of five models it describes as “custom-built in collaboration with Google.”
Two run on-device: AFM 3 Core, a 3-billion-parameter model for everyday tasks, and AFM 3 Core Advanced, its most powerful on-device model. Three more run in the cloud: AFM 3 Cloud, a server workhorse; ADM 3 Cloud, an image model behind Image Playground and Genmoji; and AFM 3 Cloud Pro, the heavyweight built for agentic tool use and complex reasoning.
The clever engineering is in Core Advanced.
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