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How Fanatics Betting and Gaming built a multi-agent customer support system | Amazon Web Services

Fanatics Betting and Gaming (FBG) built a multi-agent customer support system on AWS to solve a challenge unique to sports betting. Customers expect instant, accurate answers, especially during live events when every minute counts. Customers ask about account issues, deposit limits, state-specific regulations, and responsible gaming resources. The rules vary across every jurisdiction where an operator is licensed. Traditional chatbot solutions built on decision trees struggle with this complexity, often frustrating customers and driving up costs as human agent queues grow.

Fanatics Betting and Gaming (FBG) is a sports betting platform that combines advanced technology with deep sports expertise. As part of the Fanatics family of brands, FBG operates across multiple U.S. states, serving a rapidly growing user base that demands around the clock support, particularly during high-traffic events like NFL playoffs and the Super Bowl.

Facing exponential growth in support volume, FBG’s engineering team built a multi-agent AI system...

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Google is giving college students a free year of AI Pro, and a raft of study tools

Google is rolling out a wave of study tools across Search and Gemini for the new school year. It is also giving eligible college students a free year of its paid AI plan. The company set out the changes in a back-to-school post on Wednesday. The headline offer is the

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Japanese ecommerce giant Rakuten teams up with German startup to build military drones

* Rakuten is helping Helsing navigate Japan's complicated military procurement system * Helsing's HX-2 strike drone is already undergoing trials with Japan's military * Japan's expanding defence budget is attracting overseas military technology companies Rakuten has revealed it is now working with German defense AI

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AI is already on the job, and Census is keeping count

J Studios/Getty Images August 19, 2026 05:19 PM ET New U.S. Census Bureau data shows that AI is quickly becoming a routine workplace tool, while government leaders are finding that training, guardrails and employee-led experimentation can help turn everyday use into meaningful adoption. * Artificial Intelligence * Census Most

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DIYPod Shuffle Brings Back What We All Loved

One thing I admire about Gen Z is their appreciation for single-purpose, dedicated devices. Digicams are a great example and I frequently see young people shooting with them out in the wild. MP3 players are another obvious choice. If you agree, then you’ll want to check out this video

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Google is giving college students a free year of AI Pro, and a raft of study tools

Japanese ecommerce giant Rakuten teams up with German startup to build military drones

AI is already on the job, and Census is keeping count

DIYPod Shuffle Brings Back What We All Loved