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Apple's New Siri AI Has Customization That Other Voice Assistants Need (Badly)

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At Apple's 2026 WWDC event, the news was dominated by Apple Intelligence and the newly branded Siri AI (mentioned over 100 times by our count), which added additional capabilities, some powered by a partnership with Google Gemini. Siri remains one of the top three voice assistants, alongside Amazon Alexa and Google Gemini/Gemini for Home (RIP, Google Assistant).

Apple showed off a litany of advanced Siri capabilities, including making an event menu, analyzing photos, describing videos and offering advice based on chat conversations. But one thing caught my attention: The ability to change how Siri sounds and how fast it talks.

I've tested the AI advances of Alexa Plus and Gemini for Home for over a year now. Alexa, in particular, has had notable upgrades, including its conversational AI and various personalities you can choose from, though it can get a little toochatty at times. But...

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