Apple's new hardware chief says seeing screen protectors used on iPhones makes his "skin crawl"
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Big quote: Tom Marieb has a visceral reaction when he sees an iPhone owner put on a screen protector. "Personally, when I see someone put a screen protector on their iPhone, it makes my skin crawl, because we work so hard to make beautiful front screens," he told TechRadar. The remark from Apple's new vice president of hardware engineering reflects the company's confidence in Ceramic Shield 2, its latest display material.
Apple introduced the material with the iPhone 17 lineup and also uses it on the new iPhone 18 Pro and the outer screen of the new iPhone Duo foldable.
Marieb saidApple set out to solve a familiar problem for smartphone owners: screens that pick up scratches through normal use. But scratch resistance alone wasn't the whole goal; the company also wanted...
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