Apple’s new chief executive is a hardware engineer. His first lineup answers a software problem with a hinge.

TL;DR

John Ternus runs his first Apple event on 9 September, days after replacing Tim Cook. Bloomberg reports it opens the biggest run of device releases in Apple’s history, from a foldable iPhone to a touch-screen MacBook. The argument here is that a hardware engineer is answering a software problem with form factors, and that with no entry-level iPhone until spring, the autumn lineup has quietly gone all-premium.

Apple holds its “Surprise and Shine” event on 9 September, the first product launch run by John Ternus, who became chief executive on 1 September as Tim Cook moved to executive chairman. Cook worked his last day in the role on 31 August.

It is the start of the biggest run of device releases in the company’s history, Mark Gurman reported for Bloomberg on Friday, spanning fresh form factors and new product areas across 2026, 2027 and beyond. TNW...

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