Apple wants Chrome users to switch to Safari, claims up to five extra hours of video playback on a Mac
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The takeaway: Apple is making a fresh pitch to Chrome users: switch to Safari and spend less time plugged in. Its newly launched "Stay on Safari" campaign promises up to five additional hours of video streaming on a Mac, faster page loads, and stronger default privacy protections. The question is whether these gains in efficiency and privacy are enough to lure users away from the tools and features that keep them loyal to Chrome.
StatCounter figures put Chrome's browser market share at 66.36%, compared with Safari's 18.27%. Apple's campaign aims to narrow that gap by making browser efficiency a more prominent consideration.
The campaignchallenges Chrome's dominance with an argument rooted in Apple's control over its hardware and software. Apple develops Safari's WebKit engine for its devices, allowing it to optimize the browser...
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