TECH NEWS

Apple touts $1.4 trillion in App Store billings and sales, 90% without a commission

Apple on Thursday offered its annual update on the state of the App Store ecosystem ahead of its Worldwide Developers Conference (WWDC) that begins next week. The technology giant said that its App Store facilitated over $1.4 trillion in developer billings and sales in 2025, a figure up from the $1.3 trillion it announced last year around this time.

The figure, which includes all business taking place through apps on its platform, is meant to represent how the App Store creates financial opportunities for mobile developers that extend beyond sales from in-app purchases. It also helps to frame Apple’s portion of this business — a commission on in-app purchases of digital goods — as a much smaller portion of the overall pie.

As Apple noted in its announcement, 90% of the $1.4 trillion involved transactions where developers didn’t pay any commissions.

Broken down further, the 2025 total included $1.1 trillion...

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