Apple Music is getting a price hike
The cheapest plan is jumping from $10.99 per month to $11.99.
by Jay Peters
Jul 17, 2026, 6:14 PM UTC
Illustration by Alex Castro / The Verge
Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Apple Music is more expensive now. In the US, an individual plan now costs $11.99 per month, a $1 bump up from the previous $10.99 price. A family plan now costs $19.99 per month, up from $16.99, and a student plan costs $6.99 per month, up from $5.99. Apple, in a statement to Music Business Worldwide, says it is increasing prices “as a result of rising licensing costs.”
Music Business Worldwidealso reports that prices gone up in the UK and Europe, and the publication “understands” that hikes are hitting other countries as well. Apple didn’t immediately reply to...
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