Apple is banking on privacy to set its smart glasses apart

They’re expected be revealed next June at WWDC.

by Terrence O'Brien

Jul 26, 2026, 7:36 PM UTC

Terrence O'Brien is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.

According to Mark Gurman, Apple is planning to reveal its first smart glasses at WWDC next June, with an expectation that they’ll launch by the end of 2027. Part of the hold-up may be around the company’s efforts to get its privacy features and messaging in order. Smart glasses in general, and Meta’s in particular, have ignited controversy over their ability to stealthily capture photos and videos. As Gurman points out:

The company has spent more than a decade making privacy one of its defining product messages. Simply entering the same category as Meta risks undermining that reputation, regardless of how Apple’s approach differs.

Apple is likely to...

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