Apple has a new CEO, and Tim Cook signed off quoting Steve Jobs
John Ternus became chief executive of Apple on Tuesday. He is the eighth person to hold the job in the company’s 50 years, and the first engineer in the seat since Steve Jobs.
Tim Cook spent his last day writing to staff. Chance Miller obtained the memo for 9to5Mac on Monday, and Mark Gurman reported it for Bloomberg the same morning.
“Today is my last day as CEO of Apple,” it opens. “This is a moment I always knew would come one day, and yet it is still hard to believe it has arrived.”
What Cook actually wrote
The memo says almost nothing about products, AI, China or regulation. It is about culture.
“I am most proud of what an annual report could never capture,” Cook wrote. “This place is proof that culture triumphs over everything.”
He reaches once for a piece of company scripture. Apple has managed to leave...
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