Apple confirms its ‘Surprise and shine’ event for 9 September
Apple has confirmed that its autumn event will take place on 9 September at 10am Pacific time at Apple Park, under the tagline “Surprise and shine” and an invitation showing a sun rising behind the company logo.
The expectation is that it will finally show a foldable iPhone, a device IDC thinks could ship 10 million units in its first year at around $2,500.
The more consequential detail is what is not on the list. The standard iPhone 18 is expected to slip to a spring launch, which means Apple has quietly split the annual iPhone cycle into two events for the first time.
That is a bigger change than a new hinge. The September keynote has been the fixed point of the consumer technology calendar for well over a decade, and moving the volume model out of it changes what the event is for.
The foldable itself, reported...
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