Bose Buys Audio Rival Skullcandy
Bose sees the company as a way to reach a wider audience.
James Trew for Engadget
Bose has acquired Skullcandy and is adopting the headphone and speaker company as a separate brand under its consumer audio business. Bose didn't share how much it paid for the company in a press release announcing the acquisition, but a collaborative relationship between the two audio rivals has existed for several years. Skullcandy has released multiple audio products with "Sound by Bose," including its recent Skullcandy Crusher 1080 headphones.
Following the acquisition, Skullcandy will continue to operate from Park City, Utah, where it was founded. The company will also benefit from greater access to Bose's technology and resources, which Bose says should enable it to continue to grow and develop. For Bose, the acquisition is really about Skullcandy's audience. The more lifestyle-oriented audio company has inroads into the worlds of sports, gaming, music...
Copyright of this story solely belongs to www.engadget.com. To see the full text click HERE
