Apple Bets On Privacy To Make Its Smart Glasses Stand Out From Meta
Apple might have stumbled with the Vision Pro headset, but the company is reportedly hoping for a successful pivot to smart glasses to challenge Meta. To try and differentiate its smart glasses from Meta’s offerings Apple will apparently focus on features and policies that put privacy at the forefront, according to Bloomberg’s Mark Gurman.
While Meta has found success with its smart glasses, growing a whole new segment in the wearables market, it has recently had to endure backlash because of its privacy policies and a questionable subscription scheme. Although the former has been far more damaging, with some referring to Meta’s smart glasses as “pervert glasses.”
This may provide an opportunity for Apple, which has built its brand on privacy, to offer an appealing alternative. This includes ensuring that processing remains on device, and not using any kind of facial recognition, data generated by customers for AI training, or...
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