Fellow Travellers (1/5) - why lastminute.com views AI as an appealing destination for the next iteration of demand gen
Spare a thought for Alessandro Petazzi, CEO of lastminute.com, one of the pioneering firms of the dot com era and one of its most enduring survivors as it looks to evolve into the AI age:
An investor at a recent conference in Munich told me, look, I'm sorry, man, but you are on the wrong side of the AI narrative, whatever you do, whatever results you bring to the table.
Gee thanks for the supportive commentary!
In fact, Petazzi is unfazed it seems, appreciating the candor, he says. It as a remark that did make him think:
It made us think inside the company. I think he's wrong. I think there's a growing assumption that AI will inevitably disrupt online travel companies. When people see softer moments for a travel company, it's tempting to connect the dots and say, ‘Oh, there you go, it's AI which is already taking the...
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