Amazon Simplifies Its Fire TV Streaming Device Lineup

The days of picking between Select, Plus and Max are over.

Amazon

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It's a universally acknowledged truth that choice is good. But an over-abundance of choices can at best bring about confusion, and at worst lead to decision paralysis. Plenty of tech companies have stratified their product offerings so finely that making sense of them can feel like playing 3D chess. We've complained about Samsung and Lenovo doing this before, and more recently we asked why Amazon has five different Fire TV streamers. If you, like us, detest confusing product portfolios, today's news should (slightly) mollify your frustration.

Alongside a new 4K streaming stick and remote control, Amazon announced today a simplified Fire TV device lineup. The list of streaming players it offers has been cut to four, down from the previous... five.

As of yesterday (September 29, 2026),...

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